SUSTAINABILITY

 A slower kind of beauty

At Fleur Amsterdam, we believe that true beauty blossoms when people and nature are in harmony. That’s why we choose to slow down. Creating fashion with purpose, care, and consciousness.

We produce our collections in small batches and offer made-to-order pieces to avoid overproduction and unnecessary waste. In a world where over 92 million tons of textile waste are generated each year, choosing less, but better, is an act of love.

Our fabrics are carefully selected, with a preference for natural, recycled, deadstock, or certified materials. We believe sustainability starts with slowness, but lives in the details. From the softness of the fabric against your skin to the journey it took to get there.

We work exclusively with local and ethical ateliers who treat craftsmanship as an artform, and people with dignity. Every hand that touches a Fleur Amsterdam piece is part of our story and deserves respect.

Even our packaging is designed to leave a lighter footprint. We use recycled paper inserts, plastic-free shipping and FSC-certified materials.

We don’t claim to be perfect, but we’re committed to doing better every day. That means questioning, refining, and always choosing quality over convenience.

Because when fashion slows down, something beautiful happens.
Not only can you bloom, the world around you can flourish too.

With love & responsibility,
Fleur